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[ 2018-10-12 ] Do you know the airlaid nonwoven fabric?

Author : Guide Nonwoven     
According to the latest market report released by SmithersApex, the global airlaid nonwovens market is expected to reach US$1.64 billion in 2016 and will reach US$2 billion by 2020.  The report shows that the main application markets for airlaid nonwovens are feminine hygiene products, adult incontinence products, wet wipes and environmentally friendly food mats, all of which show strong growth momentum. North America and Europe are the regions with the highest utilization of airlaid nonwovens, while Asia is considered the fastest growing segment of the airlaid nonwovens market.

According to industry analyst Phil Mang, the biggest challenge in the airlaid nonwovens industry is to rationally control global production capacity. Around 2001, about 80% of air-laid nonwoven fabric manufacturers expanded their production capacity, resulting in a serious oversupply of products for a long time. This has also caused frequent problems in the global air-laid nonwovens market investment slowdown and production line closures in the last 3 to 5 years, leading to the industry gradually entering a tight supply.

Nowadays, with the growth of the feminine hygiene market in developing countries and the rapid increase in the aging population in developed countries, industry insiders and nonwovens manufacturers have indicated that the market demand for airlaid nonwovens will once again open. Especially in Asia, it will become a powerful driving force for the development of airlaid nonwovens.

The internationally renowned nonwovens manufacturer EAM Group has entered the Asian feminine hygiene market in early 2016. “Usually, entering a new application area requires customers to stay away from old-style products. Changes in economic conditions sometimes lead people to consider products before the return. However, once consumers experience thinner and higher performance, After the product, they are hard to turn back," said Lori Wein, vice president of marketing at EAM Group.

The Brazilian Fitesa Group is also concerned about the airlaid nonwovens market. Ray Levy, director of global marketing strategy business development, said that as consumer economic conditions improve, cultural habits change, and personal income increases, feminine hygiene products will increase demand for water-absorbing airlaid nonwovens.

In addition to feminine hygiene products, the global adult incontinence market is booming. Phil Mang said that moving from a large fluff pulp core to an airlaid nonwoven is a trend in the development of feminine hygiene materials, and this situation also occurs in adult incontinence products because consumers are always seeking Thinner, more comfortable products.

Ray Levy is also optimistic about the prospects of airlaid nonwovens in the adult incontinence product market. “The personal income of consumers in developed countries is widespread. As we have seen, the strong growth of adult incontinence products will occur in Western Europe and North America. The future adult incontinence market will place additional demands on airlaid nonwovens.” He explained.

Phil Mange pointed out that although the demand for airlaid nonwovens may increase significantly in the future, it is best for companies not to rush to invest in new production lines. “The construction cycle of the new production line is relatively long. It will be built in one year, and will be put into operation in six months, and will produce benefits in one and a half years. Only a small number of enterprises have the ability to ensure that the large-scale production line of new investment will have certain impact on the market. Otherwise, it is only based on market expectations. It is difficult to guarantee that there will be no shortage of capital chains. Even the world's largest air-laid nonwovens manufacturers, Georgia-Pacific Group and Glatfelter Group, do not currently have any expansion plans," said Phil Manger.

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